Introducing "Mu!", a dairy-free and vegan ice cream brand that will make you fall in love at first bite. We believe that just because it's vegan, it doesn't have to be tasteless and boring.

That's why we've created a sweet and colorful brand identity that will seduce everyone, regardless of dietary preferences. With "Mu!", you can indulge in delicious, guilt-free treats that are not only good for you, but good for the planet too.

Brand identity

Adobe Illustrator

Adobe Photoshop